I worked on a fairly aggressive marketing campaign for a jewellery retailer based in London's Hatton Garden - home of our diamond trade. Some of the targeted keywords were very competitive and a decent increase in traffic and search engine position resulted in great return on investment.
The campaign veered towards the more technical aspects of SEO as the industry is extremely competitive with most having far higher budgets. Onsite optimization, content marketing, and social media helped to bring big increases in traffic which, in turn, lead to more sales of wonderful diamond rings.
The list below contains some of the keywords targeted during the campaign:
- Diamond rings
- Engagement rings
- Wedding rings
- Diamond companies London
- Diamond rings London
- Diamond hallmarks
The project required a variety of techniques to achieve top 5 positions for the chosen keywords — tactics changed several times but the result was a steady increase in return on investment for the client.